A LITTLE ABOUT US

Affirm I Am, LLC, founded and owned by Alana Griffin, exists to empower, inspire, and uplift individuals, especially youth, through the power of positive and wearable affirmations.

Born from Alana’s daily ritual of speaking affirmations with her sons, Affirm I Am was created to help children embody the leadership, courage, and pride of our ancestors. Each shirt features an affirmation and honors a living or past ancestor, turning everyday clothing into a tool for healing, empowerment, and identity-building.

Our vision is a world where every child and adult walks boldly in the strength of their ancestors, fully embracing their identity, purpose, and power, one affirmation at a time. Our future is grounded in daily practices of pride, self-love, and healing, woven into each piece we create to lift generations to thrive, lead, and heal.

Founded and owned by Alana Griffin | Pittsburgh, Pennsylvania

New Arrivals

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Youth Jersey

We sell lightweight, breathable jersey tees made for everyday comfort. Soft feel, easy fit—just right for you. Click on the Shop Now button to select yours.

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Short Sleeve T-shirt

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Customer Reviews

The quality surprised me in the best way. You can tell care went into the design and fabric. Will definitely order again.

Marcus L

I love what this brand stands for. The shirt fit my son perfectly and he actually read the affirmation out loud. That was special.

Tasha

Everything I ordered was exactly as pictured. The hoodie is super soft and my daughter loves the message. Shipping was on time too.

Jasmine R

Simple ordering process, fast delivery, and the clothes feel good. No complaints.

DeAndre

I got a tee for my niece and she was so happy to put it on. I really loved the smile on her face—I honestly felt even more joyful.

Erica

Bought two shirts for my kids. They love them. Soft, well-made

Renee

Great store, solid mission, and the clothes back it up. Not just hype—this is the real deal.

Chris

My order came a day late, but customer service was responsive and kind. Worth the wait. The hoodie is amazing.

Jama